Tell us about your business.

What should the business be called on the site? required

Why we ask: This is the name in your logo, at the top of every page, in the browser tab and in the web address — and it is what we name your project by. Give us the trading name the way you would want a customer to read it, not the registered company name if those differ. If it might still change, say so — it is much cheaper to know now.

What does your business do? required

Why we ask: This is the one answer everything else is built from — the words on your site, the pages you need, and how it is laid out all come from here. Say it the way you would say it out loud to someone who asked, not the way it reads on your company registration.

If the site does only ONE thing well, what should it be? required

Why we ask: This decides the shape of the page — a site built to take bookings is laid out differently from one built to show work, or to explain something complicated. It is the single answer that changes the design most.

And if there is a second thing, what is it?

Why we ask: So the first answer can stay a single thing. Most businesses have more than one goal — we just need to know which one wins when they compete.

What would a good enquiry look like?

Why we ask: It is usually easier to describe the customer you want than the number you want. Knowing who is worth hearing from tells us who to write for — and, just as usefully, who to gently put off.

Anything unusual about how they will use the site?

Why we ask: We build every site to work well on a phone, so “mostly phones” does not change anything. What does change things is the awkward case — poor signal on site, old computers at work, customers who need larger text than most.

What must a visitor be able to DO on the site? List them in priority order. required

Why we ask: The top few become your menu and the front of your home page, and everything else supports them. List as many as genuinely matter — the limit is on what a home page can put front and centre without losing people, not on what you can tell us. Getting the order right matters more than the list being short.

Who are your closest competitors, and what do you make of their websites?

Why we ask: Their sites are what your customers are already used to seeing. Being rude about them is genuinely useful — what irritates you about a competitor's site is usually easier to name than what you want from your own. Sites you simply admire belong in the look-and-feel question further down.

What should make yours different from theirs?

Why we ask: This is the one thing we cannot work out for ourselves. We can see what they do; only you know what you would rather be known for.

How should the site feel, and what should customers think of you?

Why we ask: How a site looks sets what customers assume about you before they read a word — modern or traditional, boutique or big, warm or authoritative. Plain words beat design words here; “calm and trustworthy, nothing flashy” is a genuinely useful answer.

Any websites you would love yours to feel like?

Why we ask: This is the most useful answer on the whole form. Any industry at all — it does not need to be your trade. Paste the addresses and say what you like about each one; “I like this” without the reason is much harder to act on than “I like how little is on the first screen”.

Roughly what colours?

Why we ask: We build you a real mockup before anything is agreed, and this is what stops it arriving in the wrong colours entirely. Rough is fine — we do not need codes. “The green on our van” or “anything but blue, everyone in our trade is blue” both tell us plenty.

Anything else about the logo?

Why we ask: Optional, and often the most telling line on the form.

Do you have photographs of your own work?

Why we ask: This changes the shape of the site more than almost anything. The honest test: would you be happy for one of them to be the biggest thing on the page? If yes, we can build the site around the work. If they are phone snaps in poor light, that is worth saying — we will build something that does not lean on them, rather than making them large and hoping.

Any deadline, budget range, or legal considerations we should know about?

Why we ask: A hard date changes what we build first; the budget shapes the recommendation; and rules like GDPR decide what your privacy page must say.

What is your biggest worry about doing this?

Why we ask: It is usually the most useful thing anyone tells us. Most worries about a website are reasonable and specific — being left with something you cannot change yourself, paying for something that then sits there, losing the enquiries you already get. If we know yours, we can deal with it in the plan rather than hope it does not come up.

Your name required

Email required

Phone or WhatsApp number

Why we ask: Only if you would like us to call or message you.